Creating content that gets tons of love is like winning the social media lottery. Haven’t you ever wondered why some posts, photos, and tweets and shared like a Beyoncé baby announcement and others fall flat? After all, if you’ve seen one cute kid who can’t get waffles off her mind, you’ve seen them all, right? Well, apparently not.
Tons of viral content seems to be a lot like yours, at least on the surface, but something in that gotta-watch-it-again video sparks a reaction in viewers, and you want in on the action. Check out these five tips for generating massive traffic to your website with shareable content.
Size Does Matter
Somehow we all became conditioned to believe the only effective way to post to our digital platforms was to be brief. Articles and infographics storm the Internet filled with the promise that short is sharable. Sorry snack-size posters, chatty-Kathy wins the cake. BuzzSumo reports that longer content – 3,000 to 10,000 words – receives way more shares.
Understand Why People Share
There are two basic reasons people share content: they think others will find the information just as useful or thought provoking, or it gives insight to who they are as a person. (For everyone now saying, “What if I just think it’s funny?” That falls under reason #2). When you can appeal to one of these two logics, you’ve struck shareable gold. Before you publish content, ask yourself if people would really want to share it.
It’s A Good Visual
One common content belief that is worth practicing is the use of photos and videos. Use captivating images to grab attention on Twitter. You’ll get 150 percent more retweets with an image and double your engagement on Facebook.
Use Social Sharing Buttons
When you post content to your website, make it easy for viewers to share the information with social media buttons that are one mouse move away. People will rarely (by rarely, we mean it’s not gonna happen) copy and paste your link to social media. Without social share buttons, you’re eliminating an easy way for users to distribute your content.
Not to be confused with click bait, well-constructed headlines give just enough information to leave a reader wanting more. Your headline is the way to lure readers in, and few things work better at collecting shares. Generate more clicks (and engagement) with attention-grabbing headlines.
In a news feed filled with “Which Game of Thrones Character Are You?” quizzes, quality content that doesn’t reek of “fake news” is a thing of luxury. When you do the research and craft strong headlines, insightful content, and engage your readers, people will take notice. And when people take notice, they tend to share it with others.
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