If you consider positive client reviews just good online gestures, think again. Research reveals that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation.
As an Online Business Manager, this is huge! The positive testimonials from clients you help each day can drastically increase your business. You just have to learn how to leverage those reviews and share that information with other prospects.
Plant The Seed Early
One of the biggest mistakes you can make in terms of trying to acquire good reviews is waiting until after you’ve serviced the client. Sending over a request for a five-star hookup and or a video testimonial seemingly out of the blue (even if they loved you) can be easily brushed off and awkward for some clients to address.
When appropriate, drop some testimonial request hints. When a client tells you how appreciative they are for your hard work, let them know you’d like to share their experience with others. Without directly asking them to go on cam, you’re setting the stage for a future testimonial request.
How To Ask For A Client Testimonial
As a good OBM, you rely on systems and automation for the majority of your job. But asking for client testimonials is not something that should be left to a scheduled email. Make the request personally. Even if it’s uncomfortable (it will get better) or you’re unsure of the wording – it needs to come from you.
- Set the stage in the beginning: When you’re working with prospects, suggest they review your testimonials. This not only adds validity to your work quality, but it introduces the idea of a future testimonial.
- Give quality service: It’s hard to ask for a testimonial from an unsatisfied customer
- Have a system: Whether you use videos, written reviews, or a mixture of both, have a testimonial system in place so you can easily instruct clients on what to do when they agree to vouch for your work.
- Ask: The request should come directly from you, and rather than send an open ended request for a good review, be specific. Mention a particular project or specific achievement with which the client was pleased.
- Follow up: If the client is uncomfortable with the idea of being on camera, ask if you can use them as a case study and include a written testimonial. If you don’t get a response, follow up with a suggested blurb, citing some of their complements on your work – still no answer? Move on. Don’t pester your past clients.
Once you’ve collected the testimonials – use them!
Include the videos and written testimonials on your sales page, landing pages, social media posts, and include them on invoices. Use some positive review quotes in your onboarding process for new clients.
The only thing better than telling people you can help their business, is having other business owners say it for you. How do you use testimonials? Share your uses in the comments below.
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We’re an Online Business Management and Consulting Agency guiding high-level online entrepreneurs to scale their business by providing the over-arching support team they need so they can focus on working ‘on their business’ rather than ‘in their business’.
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