BLOG

It's time to breakthrough to success on your own terms.

Business

Delivered straight to your inbox every Monday morning!

& Productivity tips!

Free!

Business + Productivity Tips

Delivered To Your Inbox Every Monday!

Get The Goods

CATEGORIES

productivity

inspiration

Work from Home

Tools

business

personal

Free!

4 steps to streamline your business

Guide

Download

join the community

 I'm Courtney - 
Sunny Destin, Florida is home, but you’ll find me exploring (and working) all over the world..really anywhere with WiFi and a good coffee shop. I’m in love with beautiful planners, good wine, and analytical data. Stop hustling alone and let’s build the business you want! 

Tell Me More!

Hello!

A number of business owners see an Online Business Manager and a Virtual Assistant as positions that holds the same responsibilities. And while the two are similar in some ways, the most notable differences are what make room for both of these support roles in a company – depending on where you’re at with company growth.

What is an Online Business Manager (OBM)?

An OBM, in traditional office terms, is the office manager – the right hand partner to the business owner. The OBM develops ways to help the company as a whole operate more efficiently. From bookkeeping to social media, the OBM ensures employees have the tools and training they need to keep the company running at full steam.

A virtual assistant would equate to a traditional administrative assistant. This person plays a vital role in setting appointments, planning business trips, ensuring the business owner and management team are abreast of all communications coming into the office. This person is key in keeping the owner informed and on-track with their business schedule.

When to hire an OBM?

As startups begin to flourish, many business owners don’t realize the growth they’re experiencing (a great problem to have – but one that requires help). As you get more clients, create more products and launch your brand in new markets, you begin to lose track of the day-to-day tasks you were once handling.

When you reach the point that you are in constant communication with your web designer, sales manager, marketing director and bookkeeper – it’s time to bring in an OBM. The OBM will bring in automated systems, productivity programs and digital project management tools that make the efforts of everyone in the company  more cohesive (yes, this is when you exhale and relax!). Business is booming! Stop trying to handle the minute details of the day and work strategically to build your brand.

Still not sure if it’s time to bring in an awesome leader to streamline your company’s efforts? Here are the signs you need an Online Business Manager:

  • Realization you need better tracking / management systems but no time to implement them
  • Unsure who is assigned which tasks and if your company is meeting project deadlines
  • Checking in daily with more than two employees to ensure business is on track
  • Unsure of what platforms are available to make your team’s efforts more in sync
  • Often find hours or even days lost because you’re completing or leading projects to ensure they stay on task

 

Where do you fall with the list above? Are you constantly looking for more time in the day to build the future of your company rather than manage the present?

What does an Online Business Manager do?

An OBM serves as the go-between for you and your team. This (incredibly organized) person has the ability to take a step back from the business, evaluate where more structure is needed and use tools available to create a better work flow.

In short, your OBM helps you achieve the big picture goal by making each project and goal more streamlined and obtainable.

Why hire an OBM?

Your time should be focused on growing your business, not micro-managing it and bringing on an OBM allows you to do just that. Your OBM will be in charge of:

  • Project Management – Implementing a new online portal – like Asana – so team members can communicate without meetings and give progress updates all on the same platform.
  • Operations Management – Works with your team leaders to make sure the website runs smoothly, clients are happy and the marketing strategy is being implemented.
  • Metrics Management – From sales to web traffic, an OBM monitors the metrics of the company to suggest change when needed.
  • People Management – Managing daily tasks of team members so you don’t have to.

 

With the support of an OBM, you know your business strategy is in play and you achieve your big picture goals – creating more revenue, a cohesive team and brand strength.

Have you worked with an OBM before? If not, do you think it’s time to bring in an awesome leader to streamline your company’s efforts?

Business Tips

What’s An Online Business Manager (And Why Do I Need One?)

About the Blogger

hey there!

I'm Courtney

I help business owners find joy in running their business again. From managing corporate projects to organizing my closet, I’ve seen first hand how creating systems makes the day run smoother. As a Certified OBM®, I’m thrilled to work with 7-figure online business owners who have been featured in Forbes, Cosmo, CNBC, Elite Daily, and Business Insider. And what I’ve helped create for those successful companies, I can do for you! 

  1. Top 5 Reasons Your Business Isn’t Growing - Novus Collective

    May 28th, 2018 at 9:01 am

    […] you review your business and determine your main challenges of growth, consider bringing an Online Business Manager into the mix. An OBM is someone who can take the reins – put systems in place, set goals and […]

  2. What An Online Business Manager Is Really Like | Novus Collective

    June 4th, 2018 at 8:10 am

    […] big headache) for both of us, let’s debunk a few myths that some start-up rockstars believe about a good OBM. We’ll also delve into what you can expect on a daily basis from a knowledgeable OBM and why – […]

CATEGORIES

productivity

inspiration

Work from Home

Tools

business

personal

Free!

4 steps to streamline your business

Guide

Download

join the community

 I'm Courtney - 
Sunny Destin, Florida is home, but you’ll find me exploring (and working) all over the world..really anywhere with WiFi and a good coffee shop. I’m in love with beautiful planners, good wine, and analytical data. Stop hustling alone and let’s build the business you want! 

Tell Me More!

Hello!